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The car wash business
Thought I note some comments now that we are at years end. My observations come from over 25 years in this business.
Too often operators skimp on services in order to make a few extra cents on a wash - but are they making that extra few cents or losing more than they think. We deal with large numbers whether it be 20,000, 50,000 or l00,000 washes. Little changes can make a huge difference either upwards or backwards. I find the following in numerous other washes. Self Serve: Very little soap, something does not work well - tire cleaner, wax or spot free, the gun leaks, runny foam brush, hoses are too short to reach around the car, property is not well maintained, no complaint box. Touchless: car comes out with a film and it takes too long in line to get to in on busy days. Friction: not enough soap, not enough show, poor customer service. We as cusomters of other extablishments such as restaurants are very picky
regarding taste, atmosphere, customer service. Is the car wash customer any different ? Or are we resigned to the fact that "to hell with customer", this is what I provide - take it or leave it ! It doesn't cost or take much more effort to go from average to 1st class - it only takes consistent attention. It is truly refreshing on occassion to run into an owner that takes pride in his wash - he wants to be sure everything works everytime, he tries to get to know his customers, he is accomodating, places a high priority on quality, makes his establishment inviting. Is is any wonder why these people seem to endure the ups and downs of the economy. They continue to show profits. I once told a guy that wanted to to in the car wash businees that he needs to like this business "alot" or he will be swallowed up by competition. I said if he does not like it then someone will build a wash down the street from him that "does like it alot".
This will then be his eventual demise.
Merry xmas to everyone
Replies
Well said Joe. You may be preaching to the choir here. But we all need to this kind of encouragement from time to time, especially when it's slow.
I find myself getting discouraged and disenchanted when the higher volume days seem so far apart.
You do need to love what you do. I would add, you need to like your customers also. Don't let less than 1% of your customers determine your attitude to the other 99%. I try not to treat the hummer owner or the honda owners any different. Treat your staff like you want them to treat customers...first with respect.
Enough preaching...everyone have a blessed Christmas...love your families be thankful for everything you've got.

